If Apple were to issue a recall for the iPhone 4 it could cost the company up to $1.5 billion, according to Bernstein Research analyst Toni Sacconaghi.
Barrons reports that the Sacconaghi believes the time has come for Apple to “explicitly and constructively address the iPhone 4’s reception problems - ideally with an explanation for the root cause of the antenna issue, and a solution(s) for addressing it.”
An in-store fix would cost Apple approximately $75 a piece, or $450 million assuming 6 million units. A full recall could run $250 a phone, or an estimated $1.5 billion.
Sacconaghi thinks a more likely solution will be the issuance of free bumpers costing the company about a dollar each.
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